Several points make memes great for brands: Memes seem to collect our ideas, emotions, and actions in a simple and transferable form, making them perfect for the Internet age. Memes are successful because they’re “carriers of culture.” If you’ve been thinking about using memes to promote your brand on social media, you’re in good company.Īs memes rise in popularity, brands grow keener on capitalizing on their pervasiveness and charm. Their simple form and humor give memes inherent virility and a broad appeal. So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes. If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone.

Memes can work well for brands, but only for those that get the essential elements of using a meme right. They’re easy to iterate on, and every week, a new one pops up.īut despite their popularity, it seems like using memes is a risky decision for a brand - or is it? Memes are one of the greatest symbols of social media.